The West Coast Customs car remodeling shop was opened in LA in 1993 by Ryan Friedlinghaus. After a focus in the late 90's on custom mini-trucks they garnered fame amongst truck magazines and gradually expanded in size and scope. It was their involvement in MTV's "Pimp My Ride" however which broke the shop world wide, showing off the talents and skills of the team Ryan had built. After the enormous success of Pimp My Ride, West Coast Customs branched out into their own show "Custom My Ride", offering them more control over the jobs being undertaken. Now a global brand, WCC are opening shops across the world, most recently in Dubai.