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Unit originates from the east coast of Australia, where two brothers hustled their way up and down the Gold Coast, selling a handful of different tees from the boot of their car. The edgy and fresh designs of the Unit threads were an instant hit with store owners and fellow riders. Within a few months some of the best pros in the moto and BMX industries were supporting the Unit movement. Today, Unit is supported by some of the best motocrossers, BMXers, mountain-bikers and musicians in the world. With its headquarters based on the Gold Coast, Australia, Unit has recently established its new international office in San Clemente, California, USA.