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Monster Energy is an energy drink which launched in 2002 by Hansen Natural. It's since become one of the largest energy drinks in the worldwide; the brand is represented across the globe by the leading athletes in action sports. You'll see Ryan Villopoto, Nate Adams, Michael Schumacher, Ken Block, Christophe Pourcel and Rob Dyrdek with the Monster Claw, a pretty darn awesome array of athletes!